Flexible and adaptable
Challenging but achievable
Regularly check-in and review
Alignment is crucial
OKRs are a powerful tool
About the author
Summary
A team might need to adjust their OKRs mid-quarter due to unexpected circumstances, such as changes in the market or industry.
Why it's important: Flexibility and adaptability are crucial for teams to be able to respond to changing circumstances and pivot their strategy if necessary.
How to implement it: Regularly review OKRs and be prepared to make adjustments as necessary. Encourage open communication and feedback to identify areas where changes might be needed.
An OKR might be to increase revenue by 50% in the next quarter. This goal is challenging, but it's achievable with the right strategy and effort.
Why it's important: OKRs that are too easy won't drive teams to improve, while OKRs that are impossible to achieve will lead to frustration and demotivation.
How to implement it: Set goals that are ambitious yet realistic. Ensure that everyone on the team has the resources and support they need to achieve their OKRs.
A team might have weekly check-ins to review progress towards OKRs and make adjustments if necessary.
Why it's important: Regular check-ins and reviews allow teams to track progress towards goals, identify areas where they might be falling short, and make adjustments as necessary.
How to implement it: Schedule regular check-ins and reviews for each OKR. Use these check-ins to review progress, discuss any challenges or roadblocks, and make adjustments as necessary.
All members of a team might have individual OKRs that contribute to a larger team OKR, such as increasing customer retention.
Why it's important: When everyone is aligned towards the same objectives, it's easier to track progress and make decisions that drive the team towards success.
How to implement it: Ensure that every team member's OKRs are aligned with the team's overall objectives. Regularly communicate progress towards OKRs and make sure that everyone is aware of any changes or updates.
An OKR might be to increase website traffic by 20% in the next quarter. This goal is specific, measurable, achievable, relevant, and time-bound.
Why it's important: OKRs provide a framework for setting goals that are challenging yet achievable. They help teams focus on what's important and ensure that everyone is working towards the same objectives.
How to implement it: Identify key performance indicators (KPIs) that are relevant to your business objectives. Use these KPIs to set specific, measurable, achievable, relevant, and time-bound goals.
Alignment is crucial
Alignment is crucial
OKRs are a powerful tool
Regularly check-in and review
Who is it for?
OKRs are a powerful tool
Measure What Matters is a book that introduces readers to the concept of Objectives and Key Results (OKRs) and how they can be used to achieve success in both personal and professional settings. The book outlines the history of OKRs, how they are used at Google, and provides examples of how OKRs have been used to drive success at companies such as Intel, The Gates Foundation, and Bono's ONE Campaign.
The author emphasizes the importance of setting ambitious goals and creating a culture of transparency and accountability to achieve them. He also provides practical tips for creating effective OKRs and implementing them in organizations of all sizes.
John Doerr is a highly regarded engineer, renowned venture capitalist, and current chairman of Kleiner Perkins. As an original investor and board member at Google and Amazon, John has played an instrumental role in the creation of over 500,000 jobs and the development of the world's second and third most valuable companies.
John's passion lies in inspiring leaders to rethink the future, be it by revolutionizing healthcare or pushing the boundaries of machine learning. He is also deeply committed to social entrepreneurship, working tirelessly to address issues related to public education, the climate crisis, and global poverty.
In addition to his work at Kleiner Perkins, John serves on the boards of the Obama Foundation and ONE.org, further cementing his reputation as a leader in both the business and philanthropic worlds.
John is passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, he works with social entrepreneurs for change in public education, the climate crisis, and global poverty.
John also serves on the board of the Obama Foundation and ONE.org.
Regularly check-in and review
Flexible and adaptable
Challenging but achievable
Flexible and adaptable
Challenging but achievable
John Doerr
Measure What Matters
How Google, Bono, and the Gates Foundation Rock the World with OKRs
Product design, Analytics and Metrics